Smeg, the family-owned Italian brand started by Vittorio Bertazzoni the elder in 1947 has branched out from its major appliances core into the world of small domestic appliances.
Created by Matteo Bazzicalupo and Raffaella Mangiarotti of Milan-based design house deepdesign, the small appliance collection features curved lines, Smeg lettering, and comes in a palate of colors taken from the 1950’s.
There are two toasters, two kettles, a blender and a mixer. A coffee machine is in the pipeline. The range will be available in the vivid colours made famous by Smeg’s range of FAB fridges. There’s baby blue, understated pink, bright red, traditional black and white, and a stainless steel so redolent that it acts as a mirror.
“This is an exciting new avenue for Smeg, designed to meet the rising demand for our iconic Smeg retro-style designs. Now, you can now choose to complement your existing 50’s-style fridge freezer or washing machine with a matching kettle, toaster or small appliance. The products are inspired by colours, icons, objects and designs of the retro era and there are up to seven different colours available. Each shade will match with the Pantone color of existing Smeg appliances, for those who wish to co-ordinate. This new collection is also perfect for those who aspire to own a larger appliance, as they can still afford to join the artistic Smeg following with a stylish mixer or blender. ” –Mike Giddings, Managing Director
There are two toasters, two kettles, a blender and a mixer. A coffee machine is in the pipeline. Unlike Smeg’s ovens, refrigerators, dishwashers and hobs, this small appliance range is not and will not be manufactured in Italy. Due to the competitive business nature of small appliance manufacturing, the products will be assembled in China.
These new products are being shown at the Smeg booth (stand B15-B21 in FTK, Pavilion 11) in Milan at EuroCucina 2014 April 8th-13th.
To coincide with the small appliance launch, on April 7th Smeg launched their new retro-style website revised vivid graphics and content. A special area on the site has also been created for SMEGazine, which will contain periodically updated content devised to retain users and uncover some of the curiosities from around the Smeg world.